The Golden Circle

A friend of mine recently sent me a video featuring Simon Sinek.  According to Wikipedia, Simon is a marketing consultant known for developing “The Golden Circle,” a model based on human decision-making that guides organizations on how to inspire people to buy or support any product, company or idea.

This concept of the Golden Circle is highly applicable to marketing for any  industry.

Here are some of my favorite quotes from Simon’s talk:

“People don’t buy what you do, they buy why you do it.”

“The goal is not to do business with everybody who needs what you have, the goal is to to business with people who believe what you believe.”

“What you do is the proof of what you believe.”

View the entire talk at